Microsoft has entered an acquisition agreement with Adxstudio, a provider of web portals, online engagement solutions and application lifecycle management solutions for Microsoft Dynamics CRM.
The deal will see Microsoft acquire Adxstudio’s key product and technology assets, enabling the company to enhance its ability to engage with customers online.
Adxstudio’s web portals are built natively on Dynamics CRM. This means customers can easily connect their key sales and customer services business processes online.
Online and on-premises customers can use these portals to work with the CRM application, and Adxstudio portals can also be used with Microsoft’s Parature service.
“Organisations today are looking for new and different ways to better connect, support and engage with their customers,” said Bob Stutz, corporate vice president, Microsoft Dynamics CRM. “People increasingly rely on channels like web portals to make sure their voice is heard. Microsoft is committed to delivering intelligent customer engagement solutions to empower people and organisations to use these new channels to more effectively connect with their customers online.”
The acquisition deal will also see a number of pre-built engagement solutions delivered to customers. These include partner relationship management solutions for organisations that sell through partner channels, and technical support solutions for high tech and software development organisations. Online citizen engagement solutions will also be available for organisations working in the public sector.
It is hoped that with this acquisition, Microsoft will be able to further empower its customers and partner ecosystem, and enable independent software vendors to build their own CRM web engagement solutions on Microsoft technologies.
“These Adxstudio capabilities enable any business process to become web-facing,” added Stutz. “We are dedicated to giving companies intelligent customer engagement solutions so they can deliver customer experiences that are personalised, proactive and predictive. We’re constantly looking at ways to deliver value to businesses and organisations around the world.”
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