From 15 April, customers in the UK will be able to get their hands on Microsoft Band.
The wearable device, which is powered by the open cloud service Microsoft Health, first launched in the US last October. It tracks your heart rate, calorie burn and sleep quality and includes features such as onboard GPS for run and cycle tracking, as well as guided workouts.
“As we know, the UK is an advanced technology market and research suggests an estimated seven million people are already using fitness-focused wearable devices in the UK, and that’s expected to nearly double by the end of the year,” said Michel van der Bel, managing director of Microsoft UK. “All of this makes the UK a natural next step for the introduction of Microsoft Health and Microsoft Band.”
Retailing at £169.99, the device is available to pre-order from Amazon, Currys PC World, Dixons Travel, Harrods, Microsoft Store and O2 now, and will go on general sale next month.
In addition to taking advantage of integration with apps such as Runkeeper, MyFitnessPal, MapMyFitness and Microsoft Health Vault, customers in the UK will also benefit from a new partnership with Nuffield Health. Working with Microsoft, the fitness and wellbeing centre is launching eight goal-based workouts created specifically for Microsoft Band and integrating Microsoft Band data into Nuffield HealthScore – an app which converts body and lifestyle data into an easy-to-understand number.
In the US, meanwhile, Microsoft is not only upping its shipments of Microsoft Band, but it is also making the device available to buy in more stores. Until recently, customers have only had the option to purchase the band from Microsoft stores. Now, they can also buy via Amazon, Best Buy and Target.
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