Microsoft has made Microsoft Dynamics CRM 2015 generally available.

Dynamics CRM 2015 was unveiled at the Microsoft Dynamics Convergence event earlier this year, and Bob Stoltz, corporate vice president of Microsoft Dynamics CRM, described the release as ‘another significant milestone in our journey to provide solutions for businesses to achieve more and deliver amazing experiences to their customers.’

Writing in a blog post on the Microsoft Dynamics website, Stoltz said: “We’ve made significant advancements in CRM 2015 across marketing, sales and service in a way that makes collaboration between roles natural and easy. In addition to a number of new capabilities, we’ve introduced the sales collaboration panel that helps break down the silos between sales and marketing to deliver personalised customer experiences.”

New capabilities have also been added for marketing and sales teams, with a new interactive marketing calendar, integrated Lync webinars, and new graphical marketing workflow aimed at supporting marketing staff in their day-to-day business tasks.

The new release also has a focus on high-tech sellers, and sees the introduction of product families for product bundling and recommended products, visual sales hierarchies and roll ups. Other features include an increased number of tailored dashboards and analytics on mobile.

Enhancements have also been made to the natural language user interface, with CRM 2015 seeing the introduction of the latest voice-enabled experiences through Cortana.

The new release is available both online and on-premises, and is available in 130 global markets and 44 languages.

Stoltz added: “We’re committed to making CRM widely accessible for businesses around the world, as well as to providing the broadest set of deployment options for organisations.”

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