TV networks MSNBC and CNN will both use social analytics system Bing Pulse to provide viewers and analysts with real-time feedback about the annual State of the Union address to Congress in the US, which will air on 20 January.
The voting technology will be available for viewers to agree or disagree with what President Obama has to say, and the results of the nation’s sentiment will be shared instantly.
Bing Pulse can be used on any web-enabled device, and with the click of the mouse or tap of the screen, audiences can ‘pulse’, or weigh in, on how they feel as often as every five seconds. All voting is anonymous.
This is not the first time MSNBC and CNN have used Bing Pulse as part of their political event broadcasts.
In the summer of 2014, MSNBC used Bing Pulse technology in its Great Debate series to provide real-time feedback on the issues being discussed. CNN previously used Bing Pulse during the 2014 mid-term elections, as well as during Erin Burnett’s interviews from the Clinton Global Initiative and during President Obama’s ISIS speech.
Both networks also plan to use the system as part of their coverage of the 2016 presidential elections.
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