Opening up additional revenue streams with the cloud

Danish hosting provider adds new lines of business thanks to Veeam-powered availability

Sean Dudley
Sean Dudley
By Sean Dudley on 31 August 2016
Opening up additional revenue streams with the cloud

This article first appeared in the Summer 2016 issue of The Record.

Based in Copenhagen, Denmark, provides cloud-based IT and hosting solutions to customers in the Czech Republic, Denmark, Hong Kong, Mexico and Poland.

Previously, the company spent substantial time, money and effort designing, planning and implementing its hosting infrastructure to offer high availability to customers. However, its agent-based backup tool was slow and error-prone, making it impossible to backup every hosted virtual machine (VM) daily. This meant 24-hour recovery point objectives (RPO) couldn’t be offered, and a restore could take several hours.

“It was obvious we needed a solution that delivered true availability so we could offer customers short RPOs and recovery time objectives,” said Benjamin Elveng, chief technical officer at “With the right availability solution we could also leverage our hosting infrastructure and begin a new line of business by competing for large enterprise companies with on-premises VMs. With the right availability solution, we could manage their backup and disaster recovery.”

To help achieve its goals, deployed Veeam Backup & Replication in its hosting infrastructure to offer a 15-minute recovery time and point objective (RTPO), and help acquire large enterprise customers.

“Veeam Backup & Replication was a game changer for us because we were able to broaden our focus from traditional hosting services to availability services,” Elveng explained. “Veeam powers backup-as-a-service and disaster recovery-as-a-service in our solution called Reverse Virtual (ReVirt).”

Veeam Backup & Replication allows to provide Veeam customers with cloud-based disaster recovery and offsite backup. This capability is called Veeam Cloud Connect.

“Veeam Cloud Connect was a door opener for us because Veeam customers who manage their own VMs can choose us for backup and disaster recovery,” said Elveng. “We provide cloud repositories for their offsite backups, and we host their offsite VM replicas. Setup with is instant because we use the Veeam application program interface in ReVirt. Cloud repositories and cloud hosts appear in customers’ Veeam backup consoles in minutes.”

Now, when prospective customers managing their own VMs want offsite backups and replicas, recommends they deploy Veeam Backup & Replication on site and send their backups and replicas to via Veeam Cloud Connect. Veeam Endpoint Backup also backs up customers’ Windows-based desktops and laptops, as well as those few remaining physical servers, offering a further revenue stream.

“We found an additional way to use Veeam Endpoint Backup,” Elveng said. “A customer wanted to move his on-premises Microsoft Hyper-V VMs to our hosting infrastructure, so we used Veeam Endpoint Backup as a converter. We treated each Hyper-V VM as a physical machine and restored it in our hosted VMware environment. We migrated 40 VMs within a few hours. It was such an easy way to onboard a hosting customer.”


Case study, Cloud

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