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Microsoft has partnered with software development firm Seismic on the launch of its new seller experience application, Viva Sales. Together, the companies aim to transform the future of sales and streamline users’ daily workflows.
The platform reduces the number of applications and tools used by salespeople by enabling them to work solely within Microsoft 365 and Teams. This can improve productivity and give sellers more time to interact and engage with potential clients.
Seismic’s tools will be embedded into the Viva Sales workflow, providing users with content production, collaboration, task automation, and engagement intelligence. According to Seismic, its joint vision with Microsoft is to streamline the buyer engagement experience for relationship-based sales teams and increase productivity through preparation, automation and intelligence.
“Microsoft has been one of our longstanding partners and we’ve always had close alignment across our product and go-to-market teams, so we’re thrilled to help launch Viva Sales,” said Hayden Stafford, president and chief revenue officer at Seismic. “Our leadership in sales enablement, content automation, enablement intelligence, and buyer engagement will perfectly complement the mission of Viva Sales to improve seller productivity and drive revenue. We can’t wait to get started.”
Seismic will add artificial intelligence capabilities for virtual meetings, helping sales teams better interact with customers. For example, the Seismic Enablement Cloud will provide recommended content and training as part of post-meeting call summaries.
“We’re united with Seismic in our commitment to empower sellers through relevant content and an improved seller experience,” said Lori Lamkin, corporate vice president of Microsoft Dynamics 365 customer experience applications. “Our plan to integrate Seismic with Viva Sales will help sellers have more personalised customer engagements whether they are in the office or on the road, with a helpful assist from the AI-driven insights and content.”
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