UK retailer Seasalt adopts ax|is fashion from K3 Retail

Sean Dudley
Sean Dudley
By Sean Dudley on 27 November 2014
UK retailer Seasalt adopts ax|is fashion from K3 Retail

Seasalt, a UK-based fashion retailer and design company, is to adopt K3 Retail’s proprietary software ax|is fashion to help it suppliers oversee and manage the retail supply chain.

Currently in the midst of a period of expansion, Seasalt sought a solution that would help to nurture its supplier relationship and customer-centre philosophy, while at the same time expanding the company and acquiring new business.

The software is currently being developed and installed, and is set to go live early next year.

“K3’s technology solution will help us maintain the care and attention to detail that we built our business on while we were still a small retailer in the heart of our community,” said Leigh Chadwick, director of Seasalt. “As we have grown from just one shop in Penzance to the 24 stores and online presence we have today, we have continued to know everyone who supplies us, and the journey their products take. We have always talked to our customers directly and built relationships with them, as well as with our suppliers. We don’t want to lose that intimacy and knowledge as we grow bigger in the future.”

Built on the Microsoft Dynamics AX platform, ax|is fashion from K3 Retail is pre-configured for the fashion industry and will provide Seasalt’s head office with real-time visibility and control over the supply chain from a single point. The software will also provide a platform for growth.

“Seasalt’s core values are central to everything they do,” explained John Little, director of K3 Retail Sales. “They are committed to ethical trading and, in addition to adhering to purchasing, environmental and social responsibility policies, they believe in developing loyal relationships with suppliers and customers. Our solution was a good fit for them as it will help them develop the policies and practices that are at the heart of their work.”

Seasalt was the first fashion company to be certified by the Soil Association for its organic cottons, and was also the first fashion company to win the Queen’s Award for Enterprise and Sustainable Development.

“It’s great working with a company like Seasalt,“ said Little. “Even just walking into head office, you can feel that it is a family business. And although we at K3 Retail may never be certified organic, we do share their belief in developing our staff, with both companies holding Investors in People accreditations.”

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