Microsoft has unveiled some of the new features coming in Microsoft Dynamics CRM 2015, including integration with Cortana. This will allow users to give voice commands to set up meetings and reminders; search for contacts, accounts and activities; view customer lists; and create new customer records.
The latest version of Microsoft’s customer relationship management system was showcased during the Convergence 2014 Europe keynote, led by Microsoft Business Solutions executive vice president Kirill Tatarinov, and will be shipped next month.
Microsoft Dynamics CRM 2015 will also include significant updates to its platform capabilities, enabling businesses to create predefined and configurable processes with enhanced branching logic for complex scenarios, near-real-time calculations, and client API enhancements that will allow automation and consistency across devices.
Using these design elements, Microsoft is adding new Industry Templates for a number of specific industries, such as financial services, retail, public sector, manufacturing and professional services. Twenty-seven templates, covering patient scheduling, retail banking, cable and telco customer service, connected devices and more, will be available by the end of 2014.
At the event, Microsoft also announced interoperability between Dynamics CRM and Thunderhead.com’s One Engagement Hub, as a result of a new partnership between the two companies. This integration will give chief marketing officers and customer experience leaders the ability to build customer engagement by tying together customer insight, context and journey behaviour and enhancing omni-channel customer experiences with greater visualisation and analytics capabilities across all touch points.
In addition, Microsoft reinforced the benefits of its Sales Productivity solution, which gives sales professionals access to productivity tools that work seamlessly with business applications to enable them to do more and achieve more. The new solution is being offered to customers at a promotional price of US$65 (€52.70) per user, per month. Existing users of Office 365 can upgrade to the Sales Productivity solution for US$45 (€34.50) per user, per month.
Share this story