Microsoft technology in discrete and process manufacturing

Spring 2014


Editor: Rebecca Lambert
Publication manager: Christian Jones

The Spring 2014 issue of Prime is out now, focusing on Microsoft technology in discrete and process manufacturing. In this issue, we find out how BP’s trading business is transforming its customer relationship management processes with Microsoft Dynamics CRM.

Elsewhere in the magazine, we provide an overview of the latest industry news, including a round up of the ARC Industry Forum and a preview of Hannover Messe. Prime also explores how intelligent devices can improve manufacturing operations and how enterprise social technologies can help manage costs, improve efficiency and launch more innovative products

Magazine highlights


Intelligent devices


Kirsten Billhardt presents a roadmap for building intelligence from analogue devices

Industrial design

Modern, innovative products aren't popular just because of what they do. Jan Larsson explains how manufacturers can leave customers with a positive experience each time they use the product

Lean manufacturing

Microsoft and AVEVA‘s partnership is helping to unlock lean methodologies in the plant industries. Simon Bennett explains how

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COPA_DATA’s Johannes Petrowisch explains how ergonomic automation software helps manufacturers to optimise their business and run a people-centric organisation

Cover story

Creating new experiences


BP’s trading business is part way through an ambitious project to transform its customer relationship management processes. Rebecca Lambert finds out more


Factory operations

Intelligent devices are driving revolutionary change within the manufacturing industry. Karen McCandless finds out more

Social enterprise


Adopting enterprise social technologies enables manufacturers to manage costs, improve efficiency and launch more innovative products. Cherie Rowlands reports


A summary of the latest stories from the manufacturing industry, including a round up of the ARC Industry Forum, a preview of Hannover Messe and recent acquisitions from Dassault Systèmes and Siemens PLM Software


Dynamics AX


Thought leadership articles providing insight into industry trends from Dassault Systèmes’ Stephen Chadwick, Wirebird’s Terry Storrar and Christian Hutter of Junction Solutions

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About Prime

Prime has rapidly become the authoritative source on Microsoft software and services for manufacturing. The magazine explores the key issues facing firms in the manufacturing industry today— from product lifecycle management and the supply chain, to plant floor visibility and lean manufacturing. Prime also provides a round-up of industry news, case studies, commentaries, interviews and analysis.