By Guest contributor |
AI and analytics have become more powerful and accessible than ever, but many in the channel are still missing out on turning this potential into profitable revenue.
There’s a common misconception that AI is only for large enterprises or system integrators, but the truth is, market-ready, out-of-the-box AI solutions are available for businesses of all sizes. The SMB sector, in particular, holds untapped potential. These smaller businesses are sitting on a goldmine of valuable data within Microsoft Teams. Their daily conversations with customers hold insights that, when analysed properly, can drive significant business growth. However, many organisations lack the expertise to leverage this data effectively.
For resellers, this creates a massive opportunity. As AI becomes more accessible and affordable, SMBs stand to gain significantly through provided resellers positioning these solutions in a way that resonates with their clients.
The adoption of Teams as a central communication platform has created new chances for analytics-driven insights, especially with the shift to hybrid working. Resellers are in a prime position to tap into these new revenue streams, but it requires a shift in approach.
Resellers can take these opportunities by targeting low-hanging fruit via data that is captured in Teams call recordings and focusing on how embedded AI solutions contribute to overall business outcomes such as improving customer retention.
Teams is far more than a communication platform – it’s a rich data hub. Conversations, video meetings and chats generate valuable insights that can transform business operations. Resellers who offer AI-powered analytics can help their customers unlock these insights across the entire unified communications stack. The benefits include optimising performance, better decision-making and ensuring compliance. These insights should not be seen as optional add-ons, but as essential tools for businesses looking to stay competitive and drive success.
At Tollring, we provide AI and analytics capabilities that are embedded directly into our products, making them easy for resellers to integrate into their existing portfolio. Our market-ready, simple-to-deploy solutions provide real business value and require minimal technical expertise to implement. By partnering with us, resellers can quickly tap into the growing demand for Teams analytics and thrive in this evolving market.
To learn more about how Tollring’s Analytics 365 suite enables insights from Teams conversations, sign up to the ‘AI in Action’ webinar, taking place on 3 June at 16:00 BST
Greg Easton is head of business development at Tollring