Elly Yates-Roberts |
Video streaming infrastructure provider Bitmovin has launched a new tool to simplify video streaming workflows – Streams. The solution also helps developers to accelerate time-to-market and improve viewing experiences.
Streams combines Bitmovin's existing products – the Bitmovin Player, Bitmovin Encoding, Analytics, Content Delivery Network and Storage capabilities – into one product to support new media companies.
“Streams is one of our most important launches to date because it helps new media companies deliver high-quality streams to audiences simply and efficiently,” said Stefan Lederer, CEO and co-founder of Bitmovin. "New media companies typically have smaller developer teams that don’t have the time and capacity to get familiar with the complexities of video streaming. Therefore, there is a clear market need for a straightforward, low- or no-code solution like Streams that removes the complexity of video streaming to deliver content at speed and scale."
The solution features a three-step process that enables users to upload their content to the platform, embed their video content and deploy it instantly. Once the stream is live, Bitmovin's Analytics tools send the user immediate insights, which they can then use to make improvements.
"Demand for video streaming has grown at an incredible rate in recent years, all of which has been underpinned by extraordinary technological advancements,” said Lederer. “However, there now needs to be a greater focus on making innovations work in a simpler, more user-friendly way so video streaming can truly become ubiquitous, to enable everyone to build video products on the same level of quality and experience as the big names like Netflix.”