Bradshaw Taylor chooses Microsoft Cloud for better customer service

Bradshaw Taylor chooses Microsoft Cloud for better customer service
Bradshaw Taylor

Outdoor goods is using Dynamics 365 to access business insights and simplify processes

Elly Yates-Roberts |

Bradshaw Taylor is using the Microsoft Cloud to access a unified, real-time view across its brands, respond to customer demand and improve customer service.

The outdoor goods retailer has built a centralised system on Dynamics 365 to replace the individual systems from its seven brands. As a result, customers can now place orders for any of the businesses via a single platform.  

Bradshaw Taylor can also now launch new brands quickly across the UK, Europe and USA, access business data across shipping and insurance in one place, and view global stock supplies. 

“One of the biggest benefits is the single view of everything,” said Paddy Devlin, head of business technology at Bradshaw Taylor. “Previously, order management was manual‐based and separate from our financials. Now they are all in one system, from the point the order is placed through to shipping, invoicing and automatic customer notifications. This ensures customers stay up to date with the status of their order.”

The retailer worked with Microsoft partners Xpedition and K3pebblestone to build the Dynamics 365 platform. “With Xpedition, we have digitally transformed and re‐engineered the way we run our outdoor fashion business brands,” said Devlin. “The templated rollout process of Microsoft Dynamics 365 means we are now able to get our brands to market much quicker.”

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