Telecommunications company BT Group is using artificial intelligence technology in Microsoft Power Platform to build a digital assistant to improve the service experience for its EE customers.
Currently in pilot phase, the digital assistant – named Aimee – will help customers with a variety of queries. For example, it can provide answers about the weather, the status of a bill, or changing add-ons and subscriptions.
BT is using Microsoft Power Virtual Agents to build Aimee with generative AI and to customise the assistant solution.
BT Group is developing a generative AI pilot with Microsoft technology
“We think the combination of human with AI will let our customers choose how they engage with us in a way that’s best for them,” said Kevin Lee, chief digital officer of the consumer division at BT Group. “We are proud to push the boundary to see how we can drive even more personal and compelling customer experiences in the future.”