Broadcaster aims to enhance league brands by giving fans more immersive experiences
London-based broadcaster Deltatre has extended its partnership with Forbidden Technologies’ Blackbird for another 12 months. Deltatre uses Blackbird to produce sports clips and highlights in a bid to enhance the brands of sports leagues, franchises and TV networks by giving fans more immersive experiences.
Blackbird is able to create long and short game clips for sports such as rugby, cycling and athletics. These highlights are then distributed to social, mobile, web, over-the-top and on-demand platforms.
“We’re excited to commit to another year leveraging Blackbird’s technology to help enhance the content our customers provide to their audiences,” said Jon Hanford, chief technology officer at Deltatre. “Their flexible platform is best-of-breed in the space and a natural partner for a company like Deltatre that is obsessed with maximising fan engagement.”
Deltatre runs Blackbird on Microsoft Azure, enabling users to edit, manage and distribute content collaboratively from North America and Europe.
“Deltatre is one of our key original equipment manufacturer customers and we are delighted that they have extended their partnership with us,” said Ian McDonough, CEO of Forbidden Technologies. “It demonstrates the power and agility of Blackbird when rapidly delivering high quality content to fans across multiple online channels.
We see increasing opportunities to expand the use of Blackbird in the sports sector as the demand for sports clips and highlights continues to grow rapidly. Fans want to keep up with all the latest sports action almost instantly on a variety of different platforms and Blackbird is ideally positioned to help sports broadcasters and rights holders meet this demand.”