Etisalat to use Microsoft tech to improve customer experience

Etisalat to use Microsoft tech to improve customer experience
Telco will leverage AI and the Azure cloud to deliver next-generation networks to enterprises

Elly Yates-Roberts |

Telecommunications firm Etisalat has partnered with Microsoft to drive digital transformation and improve its customer experience. Microsoft technologies such as the Azure cloud and artificial intelligence (AI) solutions will enable the firm to deliver next-generation networks to enterprises. 

The multi-year partnership will see Etisalat develop a public cloud-first strategy to build a digital platform infused with automation and AI capabilities. 

“Keeping in line with our overall strategy and vision of ‘Driving the Digital Future to Empower Societies’, we at Etisalat are committed to nothing less than the total transformation of the consumer and business customer experiences,” said  Saeed Al Zarouni, a mobile networks lead at Etisalat. “Together with Microsoft, we are building the communications network of the future.”

Microsoft Azure will power Etisalat’s network and new offerings such as multi-access edge computing and network edge computing. These will speed up computing at the edge, and when combined with 5G, will enable new applications related to smart cities, autonomous systems, the internet of things, and more. 

“Our partnership with Etisalat is further demonstration of the trust regional enterprises place in the intelligent Microsoft Cloud,” said Sayed Hashish, general manager of Microsoft UAE. “Etisalat’s partnership with Microsoft is designed to merge its telecommunications capabilities with our intelligent cloud solutions, including artificial intelligence and self-healing networks.”

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