GameStop selects Microsoft to enhance gaming offerings

GameStop selects Microsoft to enhance gaming offerings

Retailer will use Dynamics 365, Teams and Surface devices to improve customer experiences

Elly Yates-Roberts |

Electronics and gaming retailer GameStop has partnered with Microsoft to enhance its offerings and improve customer experiences, by leveraging Dynamics 365, Teams, Surface devices and other Microsoft solutions. 

GameStop aims to standardise its business operations on Microsoft’s cloud solutions and hardware products to deliver new digital experiences to its customers and create the “ultimate gaming destination”. 

“This is an exciting day at GameStop as we announce the advancement of an important partnership that capitalises on the power of our operating platform and significant market share in gaming to accelerate our digital transformation; drive incremental revenue streams; and over time, further monetise the digital world of gaming,” said George Sherman, CEO at GameStop. “GameStop is a top destination for an entire spectrum of gaming products, and we are excited about the opportunity to leverage our capabilities in support of the launch of the next generation of gaming consoles and expand our reach and connection to the worldwide gamer community through this partnership.”

The organisation will unify its back-end and in-store solutions on Dynamics 365, to empower employees with insights about customer preferences and purchasing history, real-time product availability, and pricing and promotions to personalise and improve the in-store experience. Employees will also use new Surface devices in-store, which Microsoft says will help to meet the needs of customers faster and more efficiently. 

As part of the partnership, GameStop will also roll out Microsoft 365 and Teams to its stores, giving over 30,000 store associates access to productivity and collaboration tools. In addition, it has expanded its Xbox family of product offerings to include Xbox All Access, which offers an Xbox console and 24 months of Xbox Game Pass Ultimate to players with no upfront cost. 

“GameStop has become a popular destination for gamers to find their favourite video games, hardware and accessories, socialise with others in the community, try out new games, and get educated on the latest tips and trends,” said Matt Renner, president of US enterprise commercial at Microsoft. “By harnessing the power of Dynamics 365 and Microsoft 365, GameStop will be able to modernise its technology infrastructure and support store associates and fans in new and exciting ways. This partnership also provides GameStop with advanced retail management technologies that will drive operational efficiencies throughout its omni-channel platform.”

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