Conferencing and collaboration deployments are no longer just about connecting people. They’re about creating intelligent, inclusive and secure environments that support the way modern organisations actually work.
Virtual conferencing and collaboration technology has advanced quickly in recent years. Meeting platforms have developed rapidly, evolving from the essential communication tools that connected people during the pandemic to the AI-powered experiences enhancing the way we work together today. Hybrid work models, user expectations and the potential to yield business value have evolved alongside the advancing technology. Project managers are tasked with designing an environment – and devising a strategy – that meets all those expectations.
As a result, enterprises are rethinking everything around their conferencing and collaboration technology investments – from room design to interoperability, ongoing support strategies and long-term return on investment (ROI). They’re focusing on how they can create a virtual environment that delivers on business goals and provides an inclusive experience where teams can do their best work. It’s a complex picture that involves understanding what is possible now, while visualising future possibilities. It’s an exciting time for the industry, but for businesses exploring this fast-changing landscape, it can be difficult to envisage the technology’s full potential to shape how they communicate, collaborate and connect.
InfoComm, the largest professional audiovisual (AV) trade show in North America, brings together the latest innovations, knowledge and experience in virtual conferencing and collaboration. This annual event, produced by the Audiovisual and Integrated Experience Association (AVIXA), has become the essential destination for businesses navigating the convergence of AV, IT and broadcast. collaboration strategy. InfoComm 2026 will provide an unprecedented opportunity for enterprises to explore the technologies, strategies and real-world deployments shaping the next era of collective productivity.
The InfoComm trade show brings together the latest innovations, knowledge and experience in virtual conferencing and collaboration (Photo: AVIXA)
Taking AI-powered collaboration as a defining theme, InfoComm 2026 will bring together leaders from Microsoft and other international organisations to share their experiences on every aspect of deploying an intelligent collaborative environment.
Global platform leaders will be on hand to discuss how virtual meeting experiences are evolving and help companies clarify their vision. They will provide practical and strategic guidance to help project managers visualise intelligent space design and see how they can use AI for inclusivity, efficiency and smart automation.
Visitors will gain valuable insights from our keynote speaker, Ilya Bukshteyn, corporate vice president of Microsoft Teams Calling, devices and premium experiences. Bukshteyn works on the frontier of collaboration, overseeing a portfolio of solutions that are shaping how organisations communicate, collaborate and connect across physical and digital spaces. At InfoComm 2026, he will present a vision for the future of AI-powered communication and collaboration and explore how intelligent systems are influencing the workplace experience.
“AI is creating a new era of intelligent workplaces for organisations of all kinds,” says Bukshteyn. “The next evolution of AI is here: agentic co-workers designed to help people multiply their impact. At InfoComm, I’m excited to share how AI-powered experiences in Microsoft Teams add new value to physical workspaces and elevate the way people connect and communicate every day.”
What has become clear in recent years is that AI-powered meeting rooms are no longer just a technology upgrade – they’re a business strategy. Consequently, ROI is top of mind for enterprises thinking of deploying collaborative platforms. Project managers want to know how to justify technology investments to business leaders, identify the metrics that matter, and design future-ready rooms that not only perform better but contribute directly to organisational productivity and engagement.
To help them address those issues, InfoComm will bring together industry experts, customer and platform partners to discuss how the technology can deliver measurable, enterprise-wide value. For example, a session on the ROI of intelligent collaboration spaces will see a panel of experts examining the real-world benefits companies can expect from AI-enabled meeting environments. Participants including Matt Slomka, senior programme manager for Teams Rooms at Microsoft, will discuss how businesses can design future-ready virtual spaces that balance performance, scalability and simplicity while delivering tangible results.
Deployment at scale is another facet of the strategic challenge facing businesses. How can they integrate virtual collaboration environments with existing technology? What standards should they put in place to ensure the platform is secure and equitable? And how should they approach the ongoing operation and maintenance of their system after deployment? These questions are the focus of expert-led sessions at InfoComm, which will explore the operational realities of deploying and supporting virtual environments across the global organisation.
Standards are a perennial issue with any technology project. In the AV arena, this is no longer just about technology; it is about people, spaces and experiences. The choices and demands facing AV leaders can be overwhelming. To help them, InfoComm 2026 brings together a diverse panel of experts – including Roy Sherry, principal technical programme manager for AI-enabled meetings at Microsoft – to discuss how to craft enterprise AV standards for the modern workplace. This repeat session, which builds on the success of InfoComm 2025, will see the panel sharing candid stories, practical approaches and lessons learned from piloting and implementing AV standards in real-world environments. Attendees can expect a deep dive into the emerging trends shaping AV design, an exploration of how organisations are capturing and acting on user feedback, and strategies for balancing flexibility with consistency.
Looking beyond the initial deployment, enterprises also want to know how they can make sure their technology will continue to support productivity and satisfy users in the future. An optimised support strategy is essential, including an appropriate support model and essential AV/IT resources to keep things running smoothly.
At InfoComm, visitors will be able to gain on-the-ground insights from experts who have integrated teams with their company’s architecture. Our session, ‘Day 2 ops for Microsoft Teams integration,’ will yield practical strategies for optimising Teams deployments, including guidance on how to develop a strategic roadmap that incorporates best practices for Teams collaboration and a clear understanding of financial costs. These crucial steps build the foundation for a sustainable and user-centric Teams experience that will scale to meet future needs.
In addition to the sessions, InfoComm 2026 will feature two ‘Future Workplace’ show floor tours. These experiences will guide attendees through collaboration technologies in real-world applications, so they can see how integrated solutions perform at scale. This combination of innovation, insight and hands-on experience makes the event an essential destination for companies wanting to explore the possibilities of advanced collaboration.
InfoComm 2026 will take place from 13-19 June at the Las Vegas Convention Center in Nevada, USA.
Jenn Heinold is senior vice president of expositions for the Americas at AVIXA, producer of InfoComm
Discover more insights in the Spring 2026 issue of Technology Record. Don’t miss out – subscribe for free today and get future issues delivered straight to your inbox.