MWC Barcelona: GSMA welcomes new era with hybrid event

MWC Barcelona: GSMA welcomes new era with hybrid event

Event will use Microsoft Teams to enable speakers and attendees to join virtually

Elly Yates-Roberts |

GSMA is preparing for the return of MWC Barcelona on 28 June-1 July and has revealed details of the event’s hybrid offering, which aims to attract 35,000 in-person attendees and thousands more online. For example, GSMA has made Microsoft Teams its official video conference and meeting partner, with one third of the 350 speakers joining via the collaboration platform. 

GSMA is further using the Teams platform by integrating it into existing MyMWC digital platforms to host features which it says are “designed to ensure the best in-person and virtual attendee experience”.

“For the first time, our brand-new hybrid event features will allow attendees and their organisations to create a bespoke experience for MWC Barcelona, embodying the theme of this year’s event, Connected Impact,” said John Hoffman, CEO of GSMA. “Given global circumstances, our planning emphasis has been on health and safety for those who can be in Barcelona and experience for those who must attend online.”

Online attendees can join live-streamed virtual exhibition tours led by industry experts, ask questions via live chat, or watch sessions on-demand. A series of ‘Topic Tours’ sponsored by Dell Technologies, Orange, Royole, ZTE and Kaspersky will cover themes such as 5G and the internet of things. Exhibitors such as Orange and TelcoDR will also offer exclusive company tours to showcase their latest products and innovations.

The event will also feature a series of virtual and hybrid events as part of the Partner Programme. Hosted by thought leaders from Braze, Facebook Connectivity, Huawei, IBM, KORE, Lenovo, Nvidia and Snapchat, these sessions aim to share insights that can help solve some of today’s most complex challenges.

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