Amber Hickman |
Audiovisual technology provider Avid Technology has launched a new partner programme that will enable its customers to expand their workflow capabilities through certified tools and apps from third-party vendors.
The programme, named Works with Avid On Demand, will expand Avid’s Microsoft Azure-based Edit On Demand cloud-editorial software, which includes a cloud-optimised version of its Media Composer and Avid Nexis Cloud storage.
There are currently 12 partners in the programme, including Microsoft, Adobe, HP Anywhere, EVS and Haivision. The partnerships will enable Avid to add new capabilities to Edit on Demand including file- and stream-based ingest, data replication in the cloud, remote content review and more.
“Edit On Demand brings Avid and Microsoft together in a seamless software-as-a-service capability delivered on Azure that’s available for anyone working in film, television and other media,” said Simon Crownshaw, worldwide strategy director of media and entertainment at Microsoft. “The Works with Avid On Demand programme extends what is possible on Azure with tested Avid and Microsoft partner products supporting a broader set of workflows and enabling media organisations to capitalise on greater opportunities.”
The programme launch follows on from Avid recently making its Media Composer free for students in a bid to help young creatives gain experience that will help to kickstart their careers.
“I spend a lot of time talking with media companies of all kinds all over the world – streamers, broadcasters, studios, post houses, you name them,” said Jeff Roscia, CEO and president at Avid Technology in a post on LinkedIn. “One wish that they have in common is for more young people to pursue jobs in media with the right skills already in hand. Avid Media Composer for Students is here to help educators and aspiring editors break through to success in film and TV.”
Avid is further expanding its services with the Avid Community Association, which involves the collaboration of over 40,000 people of all experience focusing on the future of the industry, and the Badges and Digital Credentials programme which helps Avid users display valuable skills to potential employers.