By Kasturi Datta |
The NAB Show – which took place from 18-22 April in Las Vegas – brought executives from Microsoft and partner organisations together to explore how enterprise intelligence is transforming storytelling across the media and entertainment ecosystem.
During panel discussions and booth demonstrations at its stand, Microsoft showcased how its enterprise intelligence layer and solutions such as Microsoft IQ and Copilot help to connect content, data, systems and people in real time to enable media and entertainment organisations to automate operations and content creation, make faster data-driven decisions, and more.
Multiple Microsoft executives also spoke during panel discussions and conference sessions, including Silvia Candiani, worldwide vice president of telecommunications, media and gaming; Simon Crownshaw, worldwide strategy director of media and entertainment; and Ronnie Yates, general manager of engineering, telecommunications, media and gaming.
“From across demos and a packed booth theatre, we showcased how Microsoft is powering intelligent media with Copilot and AI agents, together with Microsoft IQ,” said Silvia Candiani in a LinkedIn post.
NAB Show hosted over 1,100 exhibitors and 58,000 attendees from across 146 countries and delivered more than 530 conference sessions, featuring approximately 900 speakers from across the globe. The sessions covered key trends at the forefront of the media industry such as the creator economy, the intersection of sports and technology, and AI.
“This year, we brought together a truly global community to spark innovation, elevate new voices and ignite the conversations shaping what comes next,” said Karen Chupka, executive vice president of NAB Show.
Event highlights included the expanded sports summit, which spotlighted recent shifts in content distribution and production, broadcasting and streaming, as well as the rise of athlete-led media ventures. Two dedicated AI pavilions were set up for exhibitors to share examples of AI-powered content creation, workflow automation and audience engagement use cases.
Attendees also discussed the intersection of storytelling with technology-driven business strategies during sessions hosted at the Media and Entertainment Theatre. Meanwhile, discussions at the creator lab focused on business strategy for content creators and AI’s central role in the creative process.
In addition, there was a new enterprise video programme, which had dedicated sessions showcasing how enterprise organisations are adopting new technologies for AI-assisted editing, storytelling and engagement.
“The 2026 NAB Show captured the energy and transformation driving today’s media and entertainment landscape, unveiling powerful new tools and technologies that put storytelling in everyone’s hands,” said Chupka.
NAB Show will return to New York on 21-22 October 2026 and to Las Vegas, Nevada, on 3-7 April 2027.