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NAB Show to explore how Web3 is transforming the media and entertainment industry

NAB Show to explore how Web3 is transforming the media and entertainment industry

NAB Show

Conference sessions, demonstrations and networking events will cover key trends in internet technology such as generative AI, the metaverse, blockchain and NFTs

Alice Chambers |

The 2023 edition of NAB Show will explore how Web3 and other internet technologies are transforming the media and entertainment industry.

Guests can expect to learn about Web3-related opportunities through the educational programming, demonstrations, special events, networking sessions and exhibitors at the five-day event.

Educational sessions will cover key trends in internet technology including Web3, data and analytics, generative artificial intelligence, the metaverse, and blockchain and non-fungible tokens (NFTs).

Guests can find out more about new Web3 and internet technologies in the Intelligent Content Experiential Zone, located in the West Hall. The zone will be organised around the themes of implementation, inspiration and innovation, and will host its own roundtables, workshops and product presentations from companies such as Interra Systems, Shotshack, Veritone and Wiland.

“Web3 and other emerging technologies like generative AI and the metaverse are opening an entirely new chapter for content creators,” said Chris Brown, executive vice president and managing director of global connections and events at NAB. “The 2023 NAB Show is the ideal platform to dive into these new tools and ideas by meeting face-to-face with the experts, innovators and companies that are unleashing the possibilities pushing the limits of our imagination.”

Attendees will also be able to take a guided tour of the show floor, which will be focused on two themes: managing data and innovation in virtual production. The ‘Data, Data, Data tour’ will explore data and metadata management throughout the content production and distribution life cycle while the new ‘Production Modalities’ tour will cover Web3 technologies, virtual production solutions and immersive content creation tools.

“Web3 is a rapidly evolving technology, and the most successful companies will be those that are willing to experiment with new approaches and collaborate with other industry players,” said Andrea Berry, head of development at Theta Labs, and a member of the NAB Show Web3 Advisory Council.

The council, which offers guidance and expertise on NAB Show programming regarding the next generation of the internet, will provide an update on 17 April on the state of Web3, the impact of technology and the current economic and cultural trends that are driving the next phase of content.

Exhibitors such as Microsoft, Oracle, SDVI and TSV Analytics will showcase products that use AI, ML, data analytics, content discovery, metadata software, personalisation, internet of things and edge networking.

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