By Kasturi Datta |
Representatives from broadcast networks and sports leagues will speak in several sessions at the NAB Show, with a focus on key drivers for sports business growth.
Jon Miller, president of acquisition and partnerships at NBC Sports, will headline the event’s new Sports Summit, which will spotlight the technologies, business models and industry shifts redefining how sports are produced, distributed and monetised. Joining Miller on the summit’s main stage is John Ourand, sports correspondent at Puck News, to discuss the strategy behind NBC’s major rights acquisitions and distribution partnerships, and its effect on the growth of the industry.
“The media world continues to evolve, but broadcast television remains stronger and more important than ever before,” said Miller.
Other sessions will include the globalisation of sports, sovereignty of wealth and sports ownership, brand investment and distribution for women’s sport, and the evolution of technology-driven fan experiences across physical and digital environments.
The summit will feature a live demonstration experience of AI-enabled digital basketball to show how users can analyse player’s shots in real time and generate personalised performance insights.
“The economics of sports media are being rewritten in real time,” said Karen Chupka, executive vice president of NAB global connections and events. “With Miller and leaders from across leagues, teams, venues and investment groups, we’re bringing together executives who are actively shaping the future of rights, partnerships and fan engagement,” she said.