New Nvidia solution to enhance live media offerings

New Nvidia solution to enhance live media offerings


Holoscan for Media simplifies application development by integrating open-source technologies and streamlining application delivery to customers  

Alice Chambers |

Nvidia will showcase its new Holoscan for Media platform at NAB Show next week, which enables developed to build live media applications, enhance them with artificial intelligence and then deploy them across media platforms.

“Holoscan for Media offers a streamlined approach to development in live media,” said Sepi Motamedi, senior product marketing manager for live media solutions at Nvidia. “It simplifies application development by providing an internet protocol-based, cloud-native architecture that isn’t constrained by dedicated hardware, environments or locations. Instead, it integrates open-source and ubiquitous technologies and streamlines application delivery to customers, all while optimising costs.”

The platform also aims to combat the challenge of incorporating AI into live media applications.

“Holoscan for Media eases the integration of AI into application development due to its underlying architecture, which enables software-defined video to be deployed on the same software stack as AI applications, including generative AI-based tools,” said Motamedi. “This benefits vendors and research and development departments looking to incorporate AI apps into live video.”

The cloud-native platform can run from any location that is in the cloud, on premises of at the edge.

Nvidia is one of many Microsoft partners exhibiting at NAB, as well as Accenture, Blackbird and PWC. Find out more about the event.  

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