Spatial intelligence platform provider Pathr.ai has launched three new analytics tools to give retailers new insights on how to improve in-store profitability.
The new tools include: the CPG Display Tool, which allows users to assess the effectiveness of consumer packaged goods (CPG) brands at their stores by analysing shopper traffic; the True Conversion Rate Tool, which quantifies group size dynamics (for example families, couples or singles) to inform merchandising and in-store promotion initiatives; and Brand Effect vs. Location Tool, to analyse the performance of store-within-a-store brands and locations.
“Retailers today lack in-store analytics around customer behaviour – critical information that can lead to increased profitability and improved business outcomes,” said George Shaw, CEO and founder of Pathr.ai. “We designed our new tools to address some of the most pressing concerns for retailers.”