PayiQ extends mobile payments offering into Middle Eastern markets

PayiQ extends mobile payments offering into Middle Eastern markets
Solution offers a low-cost way to create innovative new service concepts

Elly Yates-Roberts |

PayiQ has teamed up with UAE-based partner Broadfolio MEA to help push its cloud-based mobile payments solution into the Middle Eastern markets.

The company’s solution, which harnesses Microsoft Azure, is designed to meet the changing needs of smart cities, transport operators and event organisers. Available on mobile devices, PayiQ’s solution offers an easy, flexible and low-cost way to create innovative new service concepts.

“We are delighted to continue our cooperation with PayiQ, one of the leading mobile payment solutions enablers,” said Kimmo Kytösaari, Broadfolio MEA’s managing partner. “Broadfolio has a strong local presence in the Middle East and we see great demand for PayiQ’s mobile payment solutions.”

PayiQ has collaborated with consulting company Broadfolio MEA since 2017. Broadfolio MEA specialises in market entry, sales and business development services.

“We have high hopes for deepening our cooperation with Broadfolio MEA and focusing more on the Middle Eastern markets,” said Tuomo Parjanen, CEO of PayiQ. “The mobile payments market is growing fast in the MENA region and this is the right time to maximise our efforts. Our ticketing-as-a-service platform enables versatile ticketing services for various service providers and transport operators. With our technology, it’s possible to move to a mobile era with unforeseen swiftness. Key benefits to customers are its easiness and simplicity – everything can be handled with one mobile phone app.”

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