Sainsbury’s aims to be an ‘AI-enabled grocer’ with Microsoft AI technology

Sainsbury’s aims to be an ‘AI-enabled grocer’ with Microsoft AI technology


Supermarket will use generative AI, powered by Azure, to enhance the online shopping experience and connect store colleagues with real-time data

Alice Chambers |

Sainsbury’s will use Microsoft’s artificial intelligence and machine learning tools to improve store operations and make shopping more engaging and convenient for its millions of customers in the UK.

As part of its ‘Next Level Sainsbury’s strategy’, the supermarket will use generative AI to create a more interactive online shopping experience and improve customers’ search experience.

Sainsbury’s will also provide its store colleagues with real-time data and insights for instore processes like shelf replenishment. Multiple data inputs such as shelf-edge cameras will be connected with AI to guide colleagues on what products need restocking.

All of this will be delivered through Microsoft Azure over the next five years, with data assets combined with Microsoft 365 collaboration tools.

“Our collaboration with Microsoft will accelerate our ambition to become the UK’s leading AI-enabled grocer,” said Clodagh Moriarty, chief retail and technology officer at Sainsbury’s. “It’s one of the key ways we’re investing in transforming our capabilities over the next three years, enabling us to take another big leap forward in efficiency and productivity, continue to provide leading customer service and deliver returns for our shareholders.”

Clare Barclay, CEO of Microsoft UK, said: “Sainsbury’s has laid out a bold vision that puts AI at the heart of its business, accelerating the development of new services, which will enhance and transform the customer and colleague experience. We are delighted to be working with Sainsbury’s to power the next generation of retail.”

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