x.news announces three new customers at IBC 2017

x.news announces three new customers at IBC 2017

Radio Max, MTV3 Oy and The University of Applied Sciences Burgenland have chosen x.news

Richard Humphreys |

At today’s International Broadcasting Convention (IBC) event in Amsterdam, x.news, the provider of media monitoring software running on the Microsoft Azure platform, has announced three new customers.


The first is Radio Max, the provider of in-store radio in food and drug stores across Europe. Using the x.news solution, the company can now produce more relevant content faster. “The POS of today and the future must be a positive and comfortable place,” said Michael Tippl, Radio Max’s CEO. “It’s about making customers feel vibrant and motivated and creating a positive and comfortable shopping experience. Therefore, we are already working on strong implementation strategies for tomorrow. x.news is the perfect partner for us because we have the same understanding of professionalism and humanity. We both understand what motivates, moves and animates people. This product is a great innovation. Our entire domestic and international editorial staff are better connected and collaborate even more efficiently because of it.”

The University of Applied Sciences Burgenland (UASB), meanwhile, has introduced x.news into its media production courses. By being connected with social media and international news agencies (including all kinds of different media sources from text to video), the hundreds of bachelor and master students - mainly in information, media and communication - profit from real-time production in highly collaborative and interactive technological surroundings.


 “x.news is an astonishing tool – it integrates everything you need, customised to your needs. No barriers, no time delays, no need to use other tools to organise your editorial work, just one perfect interface. Stories grow on x.news like never before,” said Michael Roither, program director at UASB.


And Finnish TV station MTV3 Oy has chosen x.news as its new newsroom research tool. When MTV newsroom journalists were working on a report, they usually had as many as 15 to 20 different windows open. They spent a lot of time hunting down information in different places instead of focusing on the news story itself. Now that they are working with x.news, the user interface provides them with all the information they need – in one single location. 

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