The Record

The best of enterprise technology on the Microsoft Platform

Spring 2019

The Record Magazine

Editor: Lindsay James
Executive Editor: Andy Clayton-Smith

The Spring 2019 issue of The Record is out now and available to view free of charge in digital format.

As the magazine is published, final preparations are being made for this year’s Hannover Messe event, where tens of thousands of attendees will come together to learn more about digital disruption in the world of manufacturing. As such, on page 68 we look at some of the latest advances in manufacturing workforce collaboration and where Microsoft technology is adding value.

Our cover story features an interview with the chief technology officer of Microsoft US, Jennifer Byrne, who discusses training employees with the necessary digital skills to remain employable in the evolving workplace.

A recent report from the National Retail Federation suggests that, despite concerns over global economic slowdown, the US retail sector could grow by 4.4% in 2019 alone. At a time when this sector faces the challenges of achieving growth in uncertain times, we talk with Microsoft’s newly appointed corporate vice president for Retail and Consumer Goods, Shelley Bransten, about the retail industry’s emerging technology landscape and her strategy for the financial year ahead. You’ll find that interview on page 22.

As usual, our main features and interviews explore everything from intelligent manufacturing helping employees , making media more efficient, competition in insurance, how governments can improve cybersecurity and Microsoft helping cities become more.

Alongside is the latest news from across the spectrum of enterprise and public sector activities worldwide and are supported by a wide range of case studies and thought-leader perspectives that showcase how digital transformation is driving change.

This issue is also the first to be distributed throughout the entire network of Microsoft Technology Centres worldwide, so look out for a copy when you next visit your local venue.

There’s plenty more too – enjoy the issue!

Magazine highlights

Fostering new ideas


The latest news from Microsoft and its partners, including what to expect from Hannover Messe

Marketwatch Issue 12

Transforming retail and beyond

Microsoft’s Shelley Bransten outlines her mission to address retailers’ most important growth opportunities

Beyond the chatter


The technologies that are enabling the workforce of the future

Workplaces of the future

The data-driven revolution

Alyssa Putzer from Metafile Information Systems on the benefits of robotic process automation

Doing more with data

Optimising the reseller experience

The benefits of’s CSP automation platform

Operating on the move

Preparing for the digital workplace

DXC Technology’s Marc Wilkinson explains the change management required to transform how employees work

AI development: Don’t go it alonee

Five steps to security in Microsoft Azure

Chris Hill from Barracuda Networks outlines how to translate security frameworks to the cloud

The growing need for security intelligence

Is public cloud a victim of its own success?

Migration isn’t always quick and painless, says Chris Hill from Barracuda Networks

Industry highlights

Communications and Media

Our appetite for media content is greater than ever. What’s more, the growing plethora of devices through which we can stream videos, teamed with advances in 5G technology, mean this trend is accelerating at breakneck speed.

In the pages that follow we speak to Microsoft leaders and partners to find out how Azure Media Services are enabling pioneers to not only create and manage content with greater efficiency, but to also distribute it with ease.

Download a PDF of the Communications and Media section of the Spring 2019 issue of The Record magazine.

Creating, managing and distributing media content

Why companies across the globe are turning to Microsoft Azure

An engaging new approach to radio

Dan McQuillin from Broadcast Bionics on the secret to engaging with modern audiences

Financial Services

Today, customers are choosing to research insurance products and services long before they contact their chosen provider. Once they have made a choice, purchases can be made across a growing range of devices and platforms, which customers are also using to share feedback and opinion.

For insurers, this presents many challenges. In this issue we take a look at the rising customer expectations that are requiring leading providers to examine all aspects of their operations. We also investigate where leading insurers, including Australian life insurance firm TAL, are gaining competitive advantage.

Download a PDF of the Financial services section of the Spring 2019 issue of The Record magazine.

Gaining the competitive edge

The technology enabling insurance providers to deliver on consumers’ expectations

The technology implications of IFRS 17

Trevor Howes from Moody’s Analytics discusses the new standard

Manufacturing and Resources

Enabled by the internet of things, artificial intelligence and the cloud, innovations in intelligent manufacturing are delivering game-changing breakthroughs that are transforming the world as we know it.

In the pages that follow we explore how Microsoft and its partners are empowering companies to drive data through their organisations in entirely new and innovative ways, whilst also improving the workplace environment. We also learn about what is being showcased at this year’s Hannover Messe event.

Download a PDF of the manufacturing section of the Spring 2019 issue of The Record magazine.

Power to the people

The technologies enabling manufacturers to drive data through their organisations

A new hope for the future of manufacturing

Mozhi Habibi from DXC Technology on the benefits of insights from internet of things devices

Public Sector

Public sector organisations worldwide are under increasing pressure to ensure that their technology infrastructures work to deliver safe and secure environments for citizens. The Paris Call, which is in favour of the development of common principles for improving the security of cyberspace, has already received the backing of over 500 supporters – including Microsoft. In the pages that follow we discover what it’s all about.

Also in this issue, we provide a roundup of the recent Smart City Expo World Congress and outline how Microsoft is working with partners to empower cities to unlock their potential.

Download a PDF of the Public Sector services section of the Spring 2019 issue of The Record magazine.

Ensuring the security of cyberspace

The benefits of uniting governments, private organisations and the public

Making pharmaceutical products safe

Andrea Ruosi outlines AX for Pharma Dynamics 365’s Advanced Warehouse Management capabilities

Retail and Hospitality

For retailers, retaining relevance with customers whilst making sense of a virtual tsunami of audience, competitor and economic data is a daily struggle. Understanding the consumer has never been more key, which is why retailers are driven to gain insight from the data they collect. Microsoft has a suite of retail solutions that include inventory optimisation, pricing and promotion execution, and demand planning. In this issue, The Record examines these best-of-breed solutions and reports on where the ecosystem of Microsoft retail and consumer goods partners are adding value.

Download a PDF of the Retail and Hospitality services section of the Spring 2019 issue of The Record magazine.

Achieving brand dominance

The secret to retaining relevance with customers

Enhancing digital customer experiences

Five factors to consider, according to René Aerdts from DXC Technology