Financial services firms are entering a new era where AI is no longer just a tool but a co-worker that enables transformation across banking and insurance. Microsoft’s Tyler Pichach and Dalia Ophir explain how frontier firms are harnessing AI agents to reimagine core systems, boost productivity, enhance compliance and deliver personalised customer experiences.

Microsoft’s John Chien highlights the benefits that manufacturers are yielding by adopting new practices that are possible thanks to new technology.

Microsoft’s Doug Priest explains how data and AI are empowering city leaders to optimise resources, personalise service delivery, and create safer and more resilient places to live.

The 2025 edition of Microsoft Ignite will be held at the Moscone Center in San Francisco, California, USA, from 17-21 November.