Lotus F1, Ashley Furniture move to Dynamics AX 2012 R3 on the cloud

Karen McCandless
Karen McCandless
By Karen McCandless on 11 April 2014
Lotus F1, Ashley Furniture move to Dynamics AX 2012 R3 on the cloud

At the virtual launch event for Dynamics AX 2012 R3, Microsoft announced a number of customers that are using the latest version of the enterprise resource planning (ERP) solution.

These companies include Lotus F1 Team, Delta Airlines, outdoor clothing retailer Kathmandu, US craft brewery New Belgium Brewing and furniture manufacturer Ashley Furniture.

Robert White, CIO of furniture manufacturer Ashley Furniture, talked about how the company needed a solution to deliver an omni-channel experience for its customers.

“Dynamics AX 2012 R3 will help us to better design, build, ship and deliver our furniture,” he said. “Success means engaging with customers and AX 2012 R3 will help us go from a US$4 billion company to a US$10 billion company in 2022.”

Big data is also crucial for the company, which is implementing R3 in the cloud on Windows Azure to help it grow its home stores at an exponential rate.

“R3 helps us get a single view of the customer and understand their habits, both in store and online,” said White. “It will enable us to personalise both the online and in-store experience for customers.”

Delta Airlines, which earlier this week announced that it has upgraded to the Nokia Lumia 1520 phablets to save money and resources, talked about how it is looking at deploying Dynamics AX for its mechanics.

Mark Todd, CFO at Kathmandu, explained that R3 will help the retailer manage its stock and get the right product for customers at the right time across all channels.”

“R3 is focused on enhancing the customer experience,” he said. “If we don’t have a product in the store we will find it for you elsewhere.

“It also enables us to establish a one-on-one relationship with our customers. We have a summer club loyalty programme and we have to segment customers to find out who wants which product. R3 allows us to do.”

The ERP solution will also help the company sell into markets it doesn’t currently work in.

Lotus F1 team talked about how AX 2012 R3 – which the company is also deploying on the cloud – enables it to get better access to data, which will allow it to develop its cars quicker than other teams.

As well as Dynamics AX 2012 R3, Lotus F1 also uses Office 365 and Lync to connect its employees across the globe, SQL Server to process its data and Surface devices and Windows Phone handsets.

New Belgium Brewing also talked about how the ERP solution works exactly the way it set up it.

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