Adobe and Microsoft to bring generative AI capabilities to Microsoft 365

Adobe and Microsoft to bring generative AI capabilities to Microsoft 365


The new features will assist marketers to develop briefs, create content and more in applications such as Microsoft Outlook, Teams and Word

Laura Hyde |

Adobe and Microsoft have partnered to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 to enable marketers to collaborate easily when developing creative content, managing marketing campaigns, and more.  

The new integrated capabilities will bring relevant marketing insights and workflows from Adobe Experience Cloud applications and Microsoft Dynamics 365 to Microsoft Copilot, which will enable users to develop creative briefs, create content, manage content approvals, deliver experiences and more. 

This will help marketers working in applications such as Microsoft Outlook, Teams and Word to manage their everyday workflows more efficiently and improve collaboration between the internal and external teams working on marketing projects and campaigns.  

“The demand for personalised content across social media, mobile and other fast-moving channels has been exploding, pushing marketers to drive greater efficiency and productivity in their everyday work,” said Amit Ahuja, senior vice president, digital experience business at Adobe. “Marketers spend a great deal of their day working across Adobe and Microsoft applications, and the partnership provides a unique offering for marketing teams, streamlining daily tasks across planning, collaboration, create and campaign execution.” 

The new capabilities will enable marketers to monitor the status of a marketing project, understand the effectiveness of a campaign, identify outstanding approvals and actions to take, or define audience and key performance indicators. These insights will also be available to enable marketers to create briefs, presentations for executive reviews, or reports. Marketers can also create imagery with Adobe Firefly generative AI or copy for marketing experiences through Adobe Experience Manager Sites. 

“Microsoft and Adobe share a common goal of empowering marketers to focus on the work that’s most important – creating impactful campaigns and enhancing customer experiences,” said Jared Spataro, corporate vice president, artificial intelligence at work, Microsoft. “By integrating contextual marketing insights from Adobe Experience Cloud applications and Dynamics 365 within the flow of work through Copilot for Microsoft 365, we deliver on our shared goal while helping marketers streamline their efforts, break down barriers, and deliver exceptional results.” 

Subscribe to the Technology Record newsletter

  • ©2024 Tudor Rose. All Rights Reserved. Technology Record is published by Tudor Rose with the support and guidance of Microsoft.