Japanese-American chain of convenience stores 7-Eleven is empowering its workforce with Microsoft technology. Franchisees and field employees can use Surface devices with Microsoft 365 and Power BI to gain better corporate insight into their store's performance, purchase trends and other data to help them grow their business.

Power BI dashboards help field employees spot trends in point-of-sale data which is stored and analysed by Azure Data Lake and Azure SQL Data Warehouse. They can then recommend actions to franchisees, boost sales and ensure the right products are stocked to meet customer demand.

“Franchisees have a significant role to play in our transformation, and empowering them with the right information is critical,” said Gurmeet Singh, chief digital, information and marketing officer. “Our collaboration with Microsoft enables us to get data out to franchisees through our field employees that they can use to make better business decisions.”

By using Surface devices and Microsoft 365, field employees can connect to the corporate network. Microsoft OneDrive also ensures they have real-time access to the latest corporate assets, and Microsoft Intune remotely manages devices and protects data.

7-Eleven is also migrating its infrastructure to Azure and leveraging artificial intelligence (AI) to power enhanced customer experiences. For example, by integrating Azure AI services into its 7NOW delivery app, the retailer is providing personalised recommendations to customers.

“Unlocking the power of data is the key to reinventing the future and delivering amazing customer experiences in the retail industry," said Shelley Bransten, corporate vice president of Worldwide Retail and Consumer Goods Industries at Microsoft. “We're thrilled to empower 7-Eleven's field workers and franchisees with the services, knowledge and devices to innovate on behalf of their customers wherever they are in their shopper journey.”

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