Australia’s National Rugby League chooses Blackbird for video highlights

Australia’s National Rugby League chooses Blackbird for video highlights

Australia’s National Rugby League (NRL) has chosen the Blackbird video editor to provide its global fanbase with live highlights on social media and elsewhere online. 

The NRL is one of the most viewed and attended rugby league club competitions in the world, with competing teams including the New Zealand Warriors, the Melbourne Storm and the Brisbane Broncos. In 2018, NRL was Australia’s most watched sport.

“The NRL is one of the most exciting and competitive sports competitions in the world and we are delighted they have chosen to use Blackbird,” said Ian McDonough, CEO of Blackbird. “Enabled by our unique, patented codec, the Blackbird platform will offer the NRL the speed and agility needed to clip, edit and publish highlights for fans in real-time, as the games are being aired live. 

The confidence of the NRL in our platform confirms Blackbird’s growing strength in the global sports industry, building on our relationships with major sports companies like MSG Networks, IMG, Peloton and Deltatre.”

Based in Sydney, the NRL’s digital team will use the Microsoft Azure-based Blackbird to clip, edit and publish highlights during live matches. 

“NRL Digital are looking forward to working with the Blackbird team and technology to optimise our live editing workflows and expedite publishing timelines,” said Quanah McBride, Head of Digital Operations at NRL. 

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