ConnecTechAsia to deliver new experiences at virtual event

By Elly Yates-Roberts on 03 September 2020

Informa Markets

Informa Markets will deliver new, innovative experiences at the ConnecTechAsia event on 29 September-1 October. Offerings will include a virtual exhibition hall, interactive conference sessions and artificial intelligence (AI) business matching.

Held in partnership with Singapore’s Infocomm Media Development Authority, the event will feature around 200 exhibitors showcasing the latest 5G technologies and enterprise solutions. These include AT&T, SPTel, Huawei, Qualcomm, ServiceNow, Sony, StarHub and Verizon.

With over 10,000 attendees expected to participate in the event, ConnecTechAsia will offer experiences that have previously been unavailable in a physical setting. Four virtual exhibition halls will allow companies to set up customisable virtual booths, with live presentations and real-time interaction with buyers. An exhibitor metrics dashboard will also provide real-time data and insight into customer behaviour, which Informa Markets says will “allow for more effective outreach and follow-up”.

“Networking opportunities are an integral part of any event experience and have also been enhanced through a powerful AI business matching platform,” said Informa Markets, in a recent press release. “Attendees will receive personalised meeting suggestions based on their interests and profile. On a consolidated dashboard, visitors can view connections, find out who is interested in setting up a meeting with them and arrange for one-to-one video meets via virtual meeting rooms.”

Attendees can also access live keynotes, Q&A sessions and breakout rooms, and view them later with on-demand tools.

“The disruption we’re facing today has pushed our community to dramatically accelerate digital transformation which was already underway,” said Ivan Ferrari, event director at Informa Markets. “With that same spirit in mind, at ConnecTechAsia we have worked hard on identifying and investing in those exact virtual features that we believe can grant the highest possible return on investments for all attendees, sponsors, speakers and delegates who will dedicate precious time and resources to make this online experience a success. Together, we are contributing to shape the future of our industry.”