Dassault Systèmes has signed an acquisition agreement with Realtime Technology (RTT), a leading provider of professional high-end 3D visualisation software, marketing solutions and computer generated imager services.
The acquisition will see Dassault Systèmes take an 84% controlling interest of the Munich-based company. The acquisition will include RTT’s software division, known for its DeltaGen, PictureBook, POS Configurator and other solutions, and its marketing consulting services.
“The Dassault Systèmes 3DEXPERIENCE strategy immediately resonated with RTT, especially because we both believe in 3D as a valuable media,” said Ludwig Fuchs, co-founder and CEO of RTT. “From 3D design, all the way through the industry evolution that has resulted in 3DEXPERIENCE, Dassault Systèmes has led the way. Combining our respective solution portfolios and service expertise will be a milestone for industry business transformation. Bernard Charlès (president and CEO of Dassault Systèmes) and I have a common belief: 3DEXPERIENCE starts with the consumer and ends with the consumer. We will continue this evolution together.”
RTT’s customer list includes Hugo Boss, adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, The North Face, Toyota and Volkswagen.
“In today’s experience economy, brands demand seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels,” said Monica Menghini, executive vice president, Industry and Marketing, Dassault Systèmes. “Dassault Systèmes values the software and service portfolio that RTT will bring to our 3DEXPERIENCE strategy because 3D marketing, interactive movies and catalog generators represent the hallmark of successful marketers in the age of experience.”
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