Dassault Systèmes has launched the 3DVIA Make 3D printing application to enable retailers to offer personalised products to customers without the need for a large back-end inventory or a lengthy fulfilment process.
Powered by Dassault Systèmes’ 3DEXPERIENCE platform, the 3DVIA Make application can enables customers to personalise the items offered on a retailer’s website by selecting from a wide variety of materials, colours, shapes and designs.
Orders are then fulfilled on-demand by a 3D printing service or local bureau, reducing the need for retailers to stock a wide variety of products. The product will be sent to the consumer within a few days.
“This is the first 3D solution designed for integration into a business’s website to give its customers a virtual design experience,” said Vincent Picou, CEO of 3DVIA at Dassault Systèmes. “3DVIA Make is the latest example of 3D technology moving from a professional proposition to a consumer market that makes revenue-producing a reality, and it has the potential to revolutionize certain retail segments in the coming years.”
3DVIA will initially be used to personalise jewellery, toys and accessories, and is currently available to select vendors. It will be deomonstrated at the JA New York jewellery tradeshow, which will take place at the Javits Convention Center in New York City, US, from 26-28 July.
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