Account-based marketing firm Demandbase has acquired InsideView and DemandMatrix to expand its business-to-business (B2B) data and intelligence solutions. 

Demandbase says that the new acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite, which provides businesses with the data to understand accounts, make better engagement decisions and reach customers through multiple channels. 

“We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This requires great data – and we now have the premium B2B data and intelligence solutions to help companies identify, understand and engage their customers and prospects.”

Microsoft Dynamics 365 users will continue to receive sales intelligence from InsideView Insights and will have new access to InsideView’s Data Integrity solution, which cleans, monitors and unifies CRM data with up-to-date information.

“For the last 15 years, we’ve been focused on empowering our customers to experience rapid revenue growth through the power of data,” said Umberto Milletti, CEO of InsideView. “InsideView’s leadership in sales intelligence made it clear to us years ago that stronger ties between sales and marketing lead to more revenue – and data is the key. 

“By joining forces with Demandbase, we’re combining our legacy and leadership in sales, and the industry’s freshest, most reliable data, with leading marketing technology. Our customers will be able to do more with data across more B2B revenue channels from sales, to advertising, to account-based campaigns. We’re taking the convergence of data and workflow to the next level.”
 

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