By Kasturi Datta |
UK-based consumer health company Haleon is embarking on a new five-year collaboration with Microsoft to scale its digital, data and AI capabilities.
Haleon – which owns brands including Panadol and Sensodyne – will build on its current use of Microsoft 365 Copilot and further adopt Microsoft’s agentic AI, security and identity capabilities, helping the company to scale AI securely and responsibly.
“This collaboration marks a major step forward in how we use digital, data and AI to deliver our global strategy – driving growth, improving productivity and building a more agile, performance-focused culture,” said Claire Dickson, chief digital and technology officer at Haleon.
“We’re already embedding AI capabilities across the business, delivering measurable results and efficiencies in areas including consumer insights, marketing, R&D and supply chain,” said Dickson.
“By combining Microsoft’s cloud and AI capabilities with Haleon’s deep consumer health expertise, we’re accelerating our AI progress – simplifying how we work, unlocking more value from our data, accelerating innovation, and helping our teams make faster, smarter decisions to benefit our consumers.”
Haleon and Microsoft will co-create AI use cases to deliver value across critical functions, including consumer insights, supply chain management and commercial execution. With advanced AI capabilities, Haleon hopes to gain deeper insights into evolving consumer needs, drive product innovation at pace, and streamline operations. This will help it to meet rising consumer demand quicker, offer personalised health products, and ensure its brands are available to more people globally.
The agreement will allow Haleon’s digital and technology teams to manage, govern and secure intelligent digital agents. These agents will work alongside its teams to help them spot opportunities earlier, respond more quickly, and deliver better outcomes for consumers, customers and health professionals.
“Haleon is moving with real pace and purpose on its AI journey, using Microsoft cloud and AI capabilities to turn ambition into impact across the entire organisation,” said Darren Hardman, CEO of Microsoft UK and Ireland