Deutsche Telekom and Microsoft have partnered to market Microsoft Lumia smartphones and online services, such as Office 365 and OneDrive, across sales and marketing channels in 12 European countries.
The companies aim to expand the Microsoft ecosystem to new consumer and business customers in European markets served by Deutsche Telekom including Austria, Croatia, Czech Republic, Germany, Greece, Hungary, Macedonia, Montenegro, Netherlands, Poland, Romania and Slovakia.
As part of the agreement, the companies will carry out a joint international marketing campaign spanning advertising, sales support and training, custom application development, and experiential activities, tailored by market.
“Our successful cooperation with Microsoft which we continue to develop for years now, strengthens the position of Deutsche Telekom as the leading provider for connected life,” said Niek Jan van Damme, managing director of Telekom Deutschland and member of the Deutsche Telekom board. “Together with Microsoft’s broad portfolio of devices, services and platforms, we reach customers who wish to switch their phone quickly and easily between professional and private use. Thus, we are able to provide a seamless user experience with benefits for both our private and our business customers.”
Initially focused on driving business and consumer demand for Microsoft Lumia smartphones and online services, the partnership is designed to incorporate additional Microsoft products in the future. Deutsche Telekom will offer Microsoft’s new Lumia 640 smartphone, which was introduced at the Mobile World Congress on 3 March, and will also be a Windows 10 launch partner.
“Deutsche Telekom has been a Microsoft device partner since the beginning. Its trusted brand and network excellence in Germany and across key European markets will be a strong force to jointly deliver Microsoft devices and services to more consumers and businesses throughout Europe,” said Florian Seiche, vice president, Europe Region, Mobile Device Sales, Microsoft.
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