Meeting the needs of Generation Z shoppers

With the purchasing potential of Gen Z estimated to be up to US$143 billion, retailers are battling to get their share. Digital experiences might be the key to success, says Paula Da Silva from CitiXsys

Paula Da Silva from CitiXsys thinks digital could help retailers get their share of the Gen Z spending

Social media to be major direct shopping channel for Generation Z

Youngest group of consumers will drive new retail trends and demands, predict Accenture