This article was first published in the Winter 2014 issue of OnWindows
Just a year on since Michael Dell took his company private, and the CEO has said that Dell is better positioned than ever before to “focus on the future.” “It’s unleashed us, allowed us to be bold, and refined our focus squarely on our customers’ success,” he said.
Speaking at Dell World, which took place in Austin, US in November 2014, Dell described how the power of technology is allowing businesses to accelerate their ability to address the world’s biggest challenges and, more specifically, how his company is positioned to drive “radical simplification and innovation from the PC to the data centre to the cloud.”
“The forces of cloud, big data, mobile and social are advancing human progress more quickly and more fundamentally than at any time in human history,” he said. “We have never been in a better position to invent the future than right now.”
As he explained how Dell will help companies to embrace these latest trends, the CEO highlighted four key customer imperatives that he believes pose the greatest opportunities for businesses to unleash the power of their organisation in the digital era: transform, connect, inform and protect.
“Transform is all about data centre transformation,” said Dell. “We are moving beyond software-defined data centres to software-based data centres. That’s the difference of a single word but with huge implications. Instead of software to manage the silos of today’s data centres, we’re moving to a future-ready data centre in which silos are gone.”
In line with this, Dell is currently in the middle of a complete product refresh, including the introduction of its 13th-generation PowerEdge server – the R730XD – which supports 100,000 1G Exchange mailboxes in just one server.
“At the other end of these incredible powerful, and efficient data centres is the world of connected devices, and connect is our next imperative,” said Dell. “As the number of nodes goes from 1 billion to 100 billion, we need to connect machines to machines, people to people, people to machines, and everyone to the information they need.”
Alongside its Digital Services, which leverage social, mobile, analytics and cloud, Dell is delivering solutions that can help any organisation participate in the internet of things. In particular, the company is focused on developing its virtual clients – the company recently unveiled its first Intel-based thin client, the Wyse 3000 Series – as well its PC portfolio, which remains a core component of its offering. “There are 1.8 billion PCs out there that are deeply embedded in the infrastructure of how our world works, and about 350 million PCs are sold every year,” said the CEO. “Through the exponential power of Moore’s Law, PCs are getting an order-of-magnitude better, more powerful, smaller, lighter and more affordable. We are in the PC business to stay.”
Connected to PCs and the internet of things is data, which Dell highlights as another huge business opportunity. “I’m not just talking about big data, but about big results and big outcomes: big productivity, big advantage, big growth,” he said. “That’s the data economy and it is the next trillion dollar opportunity for our industry and yours.”
And finally security continues to remain a top concern for every business. “Our security approach is built on three foundational imperatives – protect, comply and enable,” said Dell. “First, protect the whole enterprise, from end to end, inside and out. Second, comply with internal governance policies and external regulations using a consistent, reliable approach that doesn’t compromise business agility. Third, enable business to thrive, including adopting new tech and pursuing innovation and operational efficiency.”
Looking to the future, Dell said that data will become our most “important natural resource” and that open, cloud-based technologies are “the infrastructure – the bridges, airports and railroads, the labs, clinics and universities.” “Together, we are inventing this future,” he said, “and we’re doing it at scale.”
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