France Boissons deploys warehouse management and supply chain solutions

Heineken subsidiary implements software from Manhattan Associates to help grow market share

Rebecca Gibson
Rebecca Gibson
By Rebecca Gibson on 19 February 2014
France Boissons deploys warehouse management and supply chain solutions

Heineken France subsidiary France Boissons has deployed Manhattan Associates’ Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions at its distribution centres in France.

In an effort to grow market share and strengthen brand loyalty, France Boissons has implemented the solutions at its distribution centres in Caen, Montpellier, Toulouse, Marseille, Bordeaux and Rennes. The solutions have also enabled France Boissons to improve service levels for its 60,000 trade customers, while allowing it to fulfil customer orders more profitably.

“We are faced with several critical supply chain challenges every day: the seasonality, the diversity and the value of the products associated with a single customer order and fulfilling every order in a way which meets our customers’ service expectations,” said Gaël Prigent, head of supply chain at France Boissons. “To help us manage these challenges we needed a reliable and robust supply chain solution that could manage the volume fluctuations, enable operational efficiency improvements and give us improved visibility across our supply chain operations.”

Manhattan’s WMS, which is integrated with Vocollect’s voice solution, has been instrumental in driving performance improvements in France Boissons’ distribution operations. Enabling France Boissons to modernise processes throughout its supply chain network, the solution helps the company to capitalise on the sales opportunity presented by peak seasons and product promotions or event-driven demand spikes.

In addition, Manhattan’s SCI solution enables France Boissons’ management to respond quickly to important developments or exceptions as they occur by monitoring and analysing supply chain data.

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