By Laura Hyde |
Levi Strauss & Co. has partnered with Microsoft to develop a new Azure-native orchestrator agent. Embedded within Microsoft Teams, it will help streamline operations and empower employees across corporate, retail and warehouse environments.
The new agent will serve as a portal for employees to ask questions, which will be answered by any number of behind-the-scenes agents, all filtered through one conversational “superagent”. The superagent will oversee an integrated and interconnected group of subagents, which are just one of several solutions deployed, and in development, for Levi Strauss.
The global apparel brand is also adopting Microsoft Surface Copilot+ PCs running Windows 11, and has seen “significant improvements” in speed, reliability and data handling reported by employees.
“We’re rewiring Levi Strauss to be a direct-to-consumer first, fan-obsessed retailer making every interaction faster, smarter and more personal,” said Jason Gowans, chief digital and technology officer at Levis Strauss. “AI sits at the centre of that pivot – fuelling innovation, elevating employee creativity, unlocking productivity and helping us deliver the connected, memorable experiences that keep our fans returning again and again.”
As part of its broader digital transformation efforts, Levi Strauss has employed Azure Migrate and GitHub Copilot to plan and execute a move from on-premises data centres to consolidating its private data centre environment in the cloud. It is also utilising the Copilot key to reduce searching time, as well as deploying Microsoft Intune across the company to help its IT team with zero-touch device onboarding and application deployment.
“Levi Strauss exemplifies how iconic brands can reinvent themselves with cloud and AI technologies,” said Keith Mercier, vice president, worldwide retail and consumer goods industry at Microsoft. “From unlocking scale to enabling creativity and innovation, we’re proud of how we’re partnering with Levi’s to weave AI into every experience for employees and fans.”