Media technology firm KKBOX is migrating its music streaming services to the Microsoft Azure cloud. The move aims to improve media security and quality while reducing costs.
Cloud-based streaming will enable KKBOX to provide faster services, easily adjust traffic and accelerate digital services. Azure’s worldwide coverage will ensure the firm’s data is protected while delivering innovative services to international markets.
“KKBOX has been at the forefront of the entertainment industry in Asia, providing world-class entertainment to users and continuing to experiment and innovate with technology,” said Bob De Haven, general manager of worldwide media and communications at Microsoft. “We are thrilled that KKBOX has chosen Azure to provide the company with intelligent platforms that unlock creativity and collaboration, bring content to market faster and engage audiences.”
As part of the partnership, KKBOX’s subsidiary KKStream has also launched a commercial video streaming solution on Azure called BlendVision. It aims to improve video quality and reduce operating costs by using artificial intelligence to enhance video compression and reduce bandwidth and storage needs.
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