Software company Episerver has rebranded as Optimizely, having acquired the digital experience software provider in 2020.
Optimizely says that the new brand “reflects the endless innovation potential of digital experiences”, with an aim to “empower people to unlock digital potential” and deliver excellent experiences.
“Digital experience is a journey without a finish line,” said Alex Atzberger, CEO of Optimizely.“Ultimately, our customers want to innovate and use data to confidentially create and optimise every customer experience based on actual outcomes. The Optimizely brand very much galvanises this vision and uniquely positions us to define the future of the digital experience platform market.”
Building on its rebrand, the company is launching Optimization-as-a-Service, an offering which combines targeting, testing and recommendations. Optimizely is also introducing a new release of its content management software, which aims to provide users with greater flexibility in managing personalisation and e-commerce.
Optimizely says that its “empowers brands to unlock behaviour-based decision-making”, by giving users advanced analytics tools to understand and improve customer experiences.