New Chat GPT model to improve business operations across multiple sectors, says Microsoft

New Chat GPT model to improve business operations across multiple sectors, says Microsoft


Mira Mureti, chief technology officer at OpenAI, during the company’s spring update

OpenAI’s GPT-4o generates output in text, visual and audio formats and is available in preview on Azure OpenAI Service

Alice Chambers |

OpenAI’s new multimodal machine learning model GPT-4o will improve business operations across multiple sectors including enhanced customer service, analytics and content creation, says Eric Boyd, corporate vice president of the Azure AI platform at Microsoft.

The new Chat GPT model is designed to accept text, visual and audio input, with the “o” in GPT-4o standing for “omni”, according to OpenAI. It also generates output in any of these three formats.

GPT-4o aims to respond to audio input better than its preceding models GPT-3.5 and GPT-4 with capabilities to recognise tone of voice, multiple speakers and background noise.

“GPT-4o is much better than any existing model at understanding and discussing the images you share,” said OpenAI in a press release. “For example, you can now take a picture of a menu in a different language and talk to GPT-4o to translate it, learn about the food’s history and significance and get recommendations.”

Updates in Copilot help users to write better prompts

“By integrating diverse data inputs, GPT-4o enables more dynamic and comprehensive customer support interactions,” says Boyd in a Microsoft blog post titled ‘Introducing GPT-4o’. “GPT-4o’s generative capabilities to create engaging and diverse content formats [caters] to a broad range of consumer preferences.”

The new model is now available in preview on Microsoft’s Azure OpenAI Service across two regions in the USA.

Microsoft will share more about GPT-4o and other Azure AI updates at Microsoft Build 2024.

Subscribe to the Technology Record newsletter

  • ©2024 Tudor Rose. All Rights Reserved. Technology Record is published by Tudor Rose with the support and guidance of Microsoft.