NRF 2015: FreedomPay unveils host of new partners

Sean Dudley
Sean Dudley
By Sean Dudley on 12 January 2015
NRF 2015: FreedomPay unveils host of new partners

At the NRF Big Show 2015, which gets underway today in New York, FreedomPay has revealed details of a series of new partnerships with a number of industry leaders in point-of-sale (POS) technology and business analytics.

The FreedomPay Commerce platform on Microsoft Azure helps retailers provide customers with more personalised experiences and more suitable incentives based on their purchases and demographic.

The adoption of smart phones and tablets has led to an increasingly sophisticated consumer, and legacy systems often prevent retailers from gathering and using the information created through the payment process that can be used to help meet the needs and demands of customers.

It is for this reason that a number of technology brands with a presence in the retail sector have teamed up with FreedomPay in order to help improve the customer experience and increase value for the merchant.

The list of companies revealed at NRF that will be partnering with FreedomPay includes Panasonic – who will be working on new strategic initiatives around payment security and mobile POS solutions – and HP, who, thanks to connected devices at the point of sale and real time transaction data on Microsoft Azure, will help deliver value-added services to merchants.

“Retailers will continue to face a number of challenges next year including the fraud liability shift as well as heightened customer in-store experience expectations,” said Kevin Takagi, vice president of Strategic Development, Panasonic System Communications Company of North America. “By collaborating with FreedomPay, we will help retailers tackle these challenges head on by creating retail technology solutions that provide a secure, omni-channel experience for their customers.”

“HP is committed to continually enhancing security and functionality of our retail solutions and we are pleased to be working with Microsoft and FreedomPay to further strengthen our position on these critical imperatives,” said Brad Tracy, Global Retail Segment Manager at HP

Other companies with which FreedomPay is partnering include Verifone and Neal Analytics, who join Ingenico Group, MICROS, Agilysys, and Digital Dining on the list of companies using FreedomPay and Microsoft’s technology to revolutionise the acquisition of data at the point of sale.

“FreedomPay is joining together leaders across the commerce ecosystem to provide retailers and their customers a secure commerce experience with intelligence in the cloud,” said Tom Durovsik, CEO of FreedomPay.  “Together with our partners, FreedomPay is helping merchants deliver true omni-channel customer engagement, seamlessly integrated into the checkout experience.”

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