NRF 2016: The new technologies set to transform retail

Lindsay James
Lindsay James
By Lindsay James on 18 January 2016
NRF 2016: The new technologies set to transform retail

At NRF 2016, Microsoft is demonstrating a number of new technologies that are now in test deployments or on the cusp of becoming more widely available.

ByteLight technology, from Acuity Brands Lighting, integrates intelligent LED lighting systems with Bluetooth communication and Microsoft Azure cloud services to provide a location awareness solution that lets retailers deliver apps, services and customised information to shoppers.

AVA Retail is demonstrating an in-store shopper data solution that uses Kinect to monitor customer activity on the sales floor and Azure to help associates see where to offer assistance.

Digimarc is demonstrating imperceptible bar codes, a special design that can be seen by registers and smartphone scanners, but not the naked eye, which helps cashiers scan items more quickly and speed up the checkout process.

FreedomPay is showing its latest commerce platform with Compass Group hosted on Azure. The EMV-ready payment terminals, coupled with PCI-validated point-to-point encryption (P2PE), are the industry’s highest standard for payment data security.

Fnac is using Office 365, Skype for Business and Yammer to streamline collaboration, empower employees and connect its stores and headquarters.

Microsoft has also developed a new Windows 10 point of sale (POS) solution that use Windows devices to make the traditional stationary POS terminal a mobile, secure workstation for retail associates.

“We’re excited to showcase Microsoft technologies that help retailers offer new heights of personalised, customer service, with scalable, cost-effective and secure solutions,” says Tracy Issel, Microsoft’s general manager for Worldwide Retail.

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