Saudi Airlines deploys Microsoft business intelligence solution

Rebecca Gibson
Rebecca Gibson
By Rebecca Gibson on 15 August 2014
Saudi Airlines deploys Microsoft business intelligence solution

Saudi Airlines has implemented a Microsoft technology-based business intelligence (BI) solution to unify data, improve business visibility and enhance management procedures.   

In 2007, Saudi Airlines started a project to overhaul its IT infrastructure by automating and integrating the airline’s core planning, scheduling, marketing and sales, and back-office functions. It needed a BI solution that could provide an integrated view of its data across its growing and expanding operations.

“Before we worked with Microsoft, we had many different BI and incentive solutions, separate training and no standard platform to run all the environments,” said Muhammad Albakri, executive vice president of Finance, Saudi Airlines. “The new BI solution from Microsoft maximises the value of information coming from multiple systems. We’ve started to run analyses and provide results to executives to help them track trends and react quickly and proactively.”

Working with Microsoft Consulting Services, Saudi Airlines has now begun to roll out the BI solution, which includes Microsoft SQL Server 2012, Power BI for Office 365, Windows Server 2012 and SharePoint Server 2013.

The solution collates disparate data from multiple sources, enabling the company to analyse data via dynamic dashboards, enterprise reports and customer reports. In addition, the airline uses a Windows 8.1 app to provide a consolidated view of the data for its highly mobile workforce.

Since beginning the implementation, the airline has recorded improved passenger sales and has enhanced revenue accounting, customer service, marketing and fraud prevention. The company has saved millions of dollars annually.

“For us, the new BI solution is like turning on the headlights of a car on a curvy, dark road,” Albakri said. “Without it, it really would be a sort of guessing game for how to tone our marketing or determine our pricing strategy or our service offering. So for Saudi Airlines it is a competitive advantage; it is a valuable tool.”

Saudi Airlines will deploy the BI solution across all of its global on operations and once the implantation is completed, management will be able to gain insights from the company’s subsidiaries including Saudi Cargo, Saudi Catering and Saudi Ground Services.

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