Social feedback platform eKomi acquires software firm Crossware

By Alex Smith on 15 October 2021

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Social feedback platform eKomi has acquired New Zealand-based software firm and Microsoft partner Crossware as part of the company’s expansion strategy in the country.

Founded by Per Anderson in 2001, Crossware’s email signature solution is integrated with Microsoft 365 and is hosted on the customer's own Microsoft Azure infrastructure. The solution was used on 1.8 billion emails across 80 countries, representing a 10 per cent share of the global email market. Its customers include over 3000 international corporations and more than a million users in the USA, Europe, the Middle East and Africa and Asia-Pacific regions.

“We thank Per for his leadership in creating Crossware but also for one of the most vital decisions he made when founding and scaling Crossware – the choice of Auckland as headquarters,” said Troy Adams, Crossware’s new managing director. “Per’s incredible vision for Crossware was supported by the New Zealand government through its Callaghan Innovations R&D Growth Grant and we see the country as an integral part of its DNA. This, along with the incredible homegrown team of 25 staff, are critical components to the company’s success and that’s why we are committed to growing a global business from our Auckland headquarters.”

Headquartered in Berlin, Germany, eKomi provides transaction-based customer reviews and product ratings. Crossware’s software will be offered alongside eKomi’s platform, while its Auckland headquarters will be used as a new hub for eKomi’s operations in the Asia-Pacific region.

“eKomi in partnership with its funding partners, Pride Capital Partners and Medici Holdings is actively looking to partner and acquire businesses that have significant upside from both a technology and timing perspective – such as Crossware, said Michael Ambros, CEO and founder of eKomi.

“Giving businesses access to technologies that can securely provide proof of identity and position, while promoting the company and collecting client data like Crossware is a perfect example of the type of alignment we are seeking. It complements our platform’s ability to collate reviews and distribute these across social media platforms, providing another way our clients can engage businesses and better understand the client journey.”